How I work
Educator, not just a marketer. Honest, people first, and clear on how we'll work together from day one.

Educator, not just a marketer
I explain the why, not just the what. You'll always know what I'm doing with your socials and why it works for your business.

People first
I'm especially good with anyone who's nervous about handing part of their business over, or anyone with additional needs in any way. Health and wellbeing come first, yours and mine.

No BS, ever
No vanity metrics, no embellished stats, no "go viral" promises. Just honest work, clear reporting and a presence that actually sounds like you.

We're on this ride together
I'd much rather be part of your team through the highs and lows than another supplier on the invoice pile. Independent, story led and community minded, always.
What happens after you enquire about Authority or Stability
Growth, Foundations and Blueprints don't need an enquiry: join the waitlist, grab yours or start for free here.
- Within 2 weeksA free discovery call, on one of my fortnightly discovery call days. A proper natter about your business, before any contract or payment.
- Weeks 1-2The nitty gritty. We sign the contract, you choose your payment plan, and we get you onboarded.
- Weeks 3-4Behind the scenes. I get to know your business inside out and build your strategy, your first content calendar and (for Authority) your first month of content.
- Week 5Off we go. With Authority your content starts going live. With Stability your monthly support calls and co-working kick in.
Ready for that first natter?
Fill in my enquiry form and I'll be in touch within 2 working days to book your free disco call.
Boundaries (for both of us)
Good work needs good foundations. These keep me at my best for you, and protect you from being messed around too.
My working days
I work on a two-week rotation: week 1 is Monday, Tuesday and Saturday, and week 2 is Wednesday and Thursday. I don't work Fridays or Sundays. These are the days I book calls and co-working.
My working hours
10am to 6pm UK time on my working days. I might still work on a day off, but my working days are the ones I schedule things on.
Discovery calls
Free discovery calls run on week 1 Mondays and Tuesdays, 10am to midday and 2pm to 6pm (UK time). Please book at least 24 hours in advance. Book your free discovery call
Co-working sessions
For Stability and Growth, co-working runs every other week on a Tuesday or Wednesday (UK time). I schedule them and send the dates to everyone expecting them, so you'll always know when they're on.
Calls
Calls and co-working are booked on my working days, in UK time. I'll wait 15 minutes, then it counts as a no-show. Need to move one? Give me 48 hours' notice and we'll find a new slot.
Replies
You'll hear back within 48 working hours, meaning hours on my working days. Message me whenever suits you, you just might not get a reply until I'm next working. If it's genuinely urgent, flag it.
Random-hours replies
Sometimes I work from abroad, or at odd hours when the creative juices are flowing (I run with it!). So I might reply at a random time. There's no obligation to reply then. Your personal time is precious too.
Where to reach me
Clients get a dedicated channel (usually Slack), so nothing gets lost in personal DMs or texts.
Extras
Anything outside your package gets a written quote before I start. No surprise invoices, ever.
What you can always expect from me
- At least 2 weeks' notice before I take time off
- Deadlines hit, or an honest heads-up if one's at risk
- Your content, data and logins kept safe and private
- Feedback heard without me getting defensive
- Nothing posted without your say-so
- 30 days' notice either way if we part ways
Everything's written down in my boundaries doc, which you'll read and sign when we start working together.
