Authority

You've built something brilliant, and everyone who walks through your door knows it. The problem is everyone who doesn't.

Social media got struck off your to-do list a long time ago. Fair enough, you've been busy actually running an independent business. But while you're winning on word of mouth alone, you're missing out on press, awards and the recognition you've more than earned.

I'll close the gap between what you've built and what the internet thinks you've built, with copy that sounds like you and a strategy that actually goes somewhere.

Is this you? Enquire here.

Every month, handled

• Strategy + positioning call
• Monthly content calendar
• 12 posts per month
• Scheduling + posting
• Copy + captions that sound like you
• 16 Story prompts
• 1 main platform (crossposted)
• Optional add-ons

Add-ons for Authority

Bolt any of these onto your Authority package. Tap each one to open it up.

Content Dayfrom £447

For you if nobody's ever properly captured what you do. I come to your business or event for 4 hours and capture real, on-brand photos and videos of what you actually do best.

• Direction call before the day
• Pre-planned shoot list
• Planned photos & scripted videos
• Candid photos & B-roll

From £447, plus travel expenses for anything over 30 minutes each way.

Content shoots

Before your shoot, we have a quick direction call, then I plan a shoot list around what you actually need to post, so nothing's left to chance. On the day I keep things relaxed, so you feel like yourself rather than a model. You walk away with months of on-brand content that shows your business as it really is.

Event photography

I'm not there to line everyone up and shout "say cheese". I capture the candid moments: the laughter, the conversations, the hands busy at work and the little details people walk past. I blend in so people relax, which means real expressions instead of stiff smiles.

Enquire about a Content Day

SM Support£247 / call

One hour, one topic you choose, one clear plan. Add it whenever you need a helping hand.

Each call you pick the topic and I coach you through it, whether that's optimising your profile or finally getting to grips with Canva. Because I'm a teacher at heart, I explain the why, not just the what, so it actually sticks. No question is too silly when we're working together. Already on board? Book your 1-2-1 here (at least 2 weeks ahead).

Popular choices

• Content calendar planning
• Additional strategy call
• Translating your stats
• Support for a self-shot content day
• Design basics through Canva
• New launch or event SM strategy

Add a support call

Press & Award Support£247 / month

You've built something award-worthy. I'll make sure you're ready when judges and journalists come looking, and you stop finding out about awards after the deadline.

Independent businesses miss out on awards all the time. Not because they're not good enough, but because nobody told them the deadline, or their online presence didn't back them up. I track awards like Great Taste, Muddy Stilettos and the Rural Business Awards, plus local and trade press.

• Direction call
• Nomination direction
• Awards & press calendar
• Nomination & application feedback

I give you the direction and feedback to make your entries shine. You stay in the driving seat, so your own voice comes through in every application.

Enquire about awards

"Why don't you post in the first month?"

It's one of the questions I get asked most on discovery calls. I get it, you're excited, and so am I! But jumping straight in would do you a disservice.

Posting without a plan is how socials end up busy but going nowhere. So month 1 is where I do the groundwork, and everything's kept in Google, so you're never chasing a login.

1. Onboarding questionnaireA proper deep dive into you and your business: your story, what makes you different, your offers, your customers and how you want to come across online. The more you tell me, the better your content.
2. Your strategyI research your competitors and your industry, audit your account to see what needs to change, and pull together your content pillars, tone of voice and post ideas. Every post ends up with a job to do for your business. You get it all in a Google Slides deck.
3. Kick-off call on Google MeetWe go through your strategy together, so you can tell me if anything doesn't sit right or if I've missed something. It's your business, you know it best.
4. Your shared Google DriveI set up a shared Drive with folders for your photos, videos, branding and anything else you've got. This bit really matters, because it's what I build your content from.
5. Creating your contentOnce your strategy's signed off and I've got your bits, I create your first month: 12 posts with copy and captions, plus 16 Story prompts so you always know what to show up and say.
6. Your Google Sheets content calendarEvery post goes into your shared calendar, labelled with its purpose, its format and its caption. It's ready 2 weeks before it goes live, and all you do is mark it approved or ask for a tweak.

What changes when you hand it over

Where this fits in your journey

Five steps, from free tools to fully done-for-you. Start wherever suits you, and move up when you're ready.

From enquiry to going live

1. Within 2 weeks of your enquiryFree discovery call, on one of my discovery call days. No contract, no payment, just a natter to see if we're a fit.
2. Weeks 1-2Contract, payment plan and onboarding. Week 1 is the admin-heavy bit for you, I promise it's the only one.
3. Weeks 3-4Behind the scenes. I get to know your business and create your first month of content.
4. Week 5 (month 2)Your content goes live. From here, you just approve posts and join our monthly strategy call.

Good to know

How much of my time will this take?

Week 1 needs you for onboarding. After that, you approve your posts and join a monthly strategy call, plus any add-ons you choose. That's it.

Do I get to see posts before they go out?

Always. Content is ready for your approval 2 weeks before it goes live, with one round of minor tweaks included.

Why don't you post in the first month?

Because month 1 is when I build your strategy, set up your shared Google Drive and create your first month of content, so every post has a purpose. Here's exactly what happens in month 1.

What happens after 6 months?

We renew in 6 month periods. Either of us can give 30 days' notice not to renew, no drama.

Still got questions?

DM me on Instagram or email hello@dessentialsocialmedia.com. No question is too silly.