This is D’Essential

Social Media Management in the East Midlands to help you find your Calm, your Confidence and keep you Consistent.

Social Media Made Simple
The Essential Way

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A woman with blonde hair and glasses enjoying a cocktail with a smile at an outdoor bar or restaurant at night, the picture has a orange sort of overlay on it from the lights.

Welcome to D’Essential Social Media, where businesses grow, glow, and get social the right way!

Based in the heart of Derbyshire, I help local businesses (and lovely folks beyond!) make social media feel simple, stress-free, and totally you.

Whether you’re after scroll-stopping content, a steady posting routine, or someone to just take it all off your plate, I’ve got you covered.

Want to learn more about me? Let’s Go!

I can help you show up with confidence online and make your social media work for you, not against you.

Chief daydreamer

A woman with long hair standing on a dock by the water, arms outstretched, facing a body of water with a cloudy sky. This is in Chicago looking over the Mississippi and there is a small buoy in the distance. She is wearing a white flowy cardigan.
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Hey, I’m Ambs, founder of D’Essential Social Media, your local Social Media Manager with over 10 years of experience in the Design industry.

I mix my passion for creative content with a purpose-driven mission: helping local businesses find their voice online so they have the best possible chance for success.

With a BA (Hons) in Media and a PGCE in DT & Primary Education, I bring together creativity, strategy, and empathy to connect brands with their communities in a real and meaningful way.

Alongside running D’Essential, I also teach young people online with SEND/SEMH, so inclusion and accessibility are woven into everything I do.

When I’m not crafting content or chatting strategy with my YETI in hand, you’ll probably find me exploring with James (My Fiance), doing something crafty/creative, or enjoying a cosy film in a blanket with Rosie (our cat).

Your business isn’t ‘just another page’ to me, it’s a story. And I’m here to help you tell it with purpose, personality, and heart.

Take a look at what services I can offer

Services

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Profile
& branding

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I optimise your social media profiles to clearly communicate who you are, what you offer and why people should follow you. From bios to visuals, every element is aligned with your brand identity and business goals, ensuring a strong and memorable first impression.

• Optimised bio with clear value proposition and CTA.
• Branded profile and cover images.
• Consistent tone of voice across platforms.
• Highlight covers and pinned posts setup.
• Platform-specific optimisation (Instagram, Facebook, LinkedIn, X)

Content
& consistency

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I create and manage high-quality content that reflects your brand and keeps your audience coming back. Consistent posting builds trust, boosts visibility and keeps your brand top of mind, all without you having to stress about what to post next.

• Custom content calendars.
• Branded post designs (static, carousel, short-form video).
• Captions written to educate, entertain, or convert.
• Hashtag and keyword research.
• Scheduled posting for optimal times.

Engagement
& Community

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Social media is a two-way conversation. I help you build real relationships with your audience by actively engaging, responding, and nurturing a community that feels seen, heard and valued.

• Replying to comments and DMs.
• Engaging with target audiences and industry pages.
• Community management and moderation.
• Polls, questions, and interactive stories.
• Building brand loyalty through authentic interactions.

growth
& Strategy

Green YETI travel mug with a lid and a straw, angled to the side

I don’t chase vanity metrics, I focus on sustainable growth driven by strategy. Using data, trends and platform insights, I refine your approach to attract the right audience and turn followers into customers.

• Monthly performance reports and insights.
• Growth strategy tailored to your goals.
• Trend and competitor analysis.
• Campaign planning and launches.
• Optimisation based on analytics and audience behaviour.

How I Work

Open laptop with a forest wallpaper on screen, showing trees and sunlight, with multiple application icons and folders visible. This is a blue MacBook Air.
A stainless steel mug filled with a frothy hot chocolate, with foam on top. The mug has a symbol resembling a snowflake on its exterior and is from the brand YETI.
A woman with long dark hair and glasses smiling, standing on a balcony with a view of trees and modern buildings in the background, wearing a white shirt with a colorful design and red patterned shorts.

Working with me is all about making social media feel simple, calm, and human.

Here’s what you can expect when we work together:

  • Book in a friendly informal chat and we’ll talk all about your business, your goals, and how you want your brand to feel online. We’ll discuss why you think you need the social media support and which of my 3 packages would suit you the most. If you’re wanting everything done for you, then we will also discuss this - keeping your budget and your goals in mind the whole way through.

  • I’ll put together your package that outlines exactly what I’ll do every month for you, and how long our contract will be together. (Please bear in mind that it takes a minimum of 3-6 months of posting on social media to see true positive results in your business)

  • I’ll send you over your package and once you’re happy with it, you’ll then read through your contract, get it signed, and get the money sent over for me to start our exciting journey together.

  • This form will ask you a whole heap of questions about your business and your goals to ensure that your social media platforms are showcasing exactly what you want them to - this is to make the content approval process much smoother as this questionnaire will allow me to get a real feel for you and your business. This will also include a section where you’ll be able to share your log in details.

  • My signature onboarding process includes me doing some behind the scenes admin, then collating and sending you across your file for you to give a read over, and then you can book your hour long 1:1 call to discuss everything in your file so we are both on the same page!
    Your file will be full of the following exciting things:
    A friendly welcome guide and ‘jargon buster’.
    Your new strategy that fits you, your tone and your audience.
    A custom visual style guide to define goals, audience and messaging.
    Competition analysis to compare your new strategy to other businesses in your niche.
    Our communication expectations for each other including gaining access to our shared space.

  • I’ll create your bespoke content calendar for our first month working together which will include everything we discussed and agreed upon in our contract. You’ll have a read over it and give it your approval.

    *If you have this as an add on or it’s part of your package.

  • You’ll be able to book in a content shoot day where I will come in and get a bank full of exciting pictures and videos for your business ready to be used for your socials!

    *If you have this as an add on or it’s part of your package.

  • I will then create your content for the upcoming month, regardless of what package you have decided to choose, I always aim to work between 2-4 weeks in advance of posting. Your content will be created and uploaded into our shared space so you will then get time to view these and give your approval (or feedback for revision). I always allow 1 revision of content to make sure it’s exactly what you’re after.

  • Regardless of what package you choose, I’ll be by your side to help your socials grow and flow. If you ever have a question (no matter how big or small) about anything I’ve said or made for you, just ask away and I’ll get back to you as soon as possible!

No stress, no fluff, just thoughtful content that connects.
Take a Look!

Client Testimonials
Client Feed Revamps

Client Love

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You knew what I wanted even before I wanted it! You took the ideas straight out of my brain.

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I chose to work with you because i loved your style and your ethos. there’s no one else I’d trust with my socials with apart from you.

Two geometric shapes to look like quotation marks the '66' with dotted surfaces, in a paper style with a shadow to be scrapbook style.
Two quotation marks with a dotted pattern on a black background with a shadow to look like stuck down paper to be scrapbook style.

Working with amber gave me absolute peace of mind. I put all of my eggs in one basket and I’m so glad I did. Trust her. Trust her process. Her worth is priceless!

Two geometric shapes to look like quotation marks the '66' with dotted surfaces, in a paper style with a shadow to be scrapbook style.
Two quotation marks with a dotted pattern on a black background with a shadow to look like stuck down paper to be scrapbook style.

Feed revamps 

A collection of social media posts and images featuring people outdoors, with motivational quotes and messages about sharing and inspiration.

This client wanted their feed to feel cohesive and truly reflect their brand identity - their wellness retreat. They were looking for a layout that would catch people’s attention and boost engagement, while still keeping a modern, stylish look that felt authentic to who they are. They also wanted their messaging to be clear and easy for followers to understand at a glance, with posts that flow together visually so the overall feed tells a story rather than feeling disconnected.

DSM Packages

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A lush, green landscape of rolling hills and valleys under a partly cloudy sky. This is in Derby or Derbyshire where there are beautiful green luscious fields for miles.

Businesses wanting consistent visuals and clear direction without full management.

What’s included
Content Creation (2/week) OR 16 editable Canva templates.
3 Highlights and Story templates.
1-hour monthly call for template review and content guidance.

What you get
A strong, cohesive brand look across platforms and ongoing strategic support, without the cost of full management. A ‘do it yourself’ system, but with a helping hand to make sure everything is on brand and cohesive.

Minimum 3 month contract

Enquire here

The Digital Dales

A historic church with a tall steeple, arched windows, and stone architecture under a bright blue sky with clouds. This is the Cathedral in Leicester, Leicestershire.

Businesses that want a clear roadmap and upgraded visuals, but still enjoy posting themselves.

What’s included
Content Creation (3/week) OR 20 editable Canva templates.
6 Highlights and Story templates.
A bespoke monthly content calendar.
1.5-hour monthly call for template review and content guidance.

What you get
A plug-and-play content system that makes posting easy, fast and on-brand. Ideal if you want more support and guidance but still want control.

Minimum 3 month contract

Enquire here

The social City

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Businesses ready to hand everything off and scale their online presence with professional content.

What’s included
Monthly content calendar.
1x monthly content shoot.
Content Creation (3-5/week).
Highlight and Story templates or creation.
Caption writing and scheduling.
Management of 1–3 social media platforms.
Engagement support for 1–3 platforms.
Outreach for 1-3 platforms.
Monthly report.

What you get
A completely done-for-you social media presence that looks polished, stays consistent, and drives results, without you needing to lifting a finger.

Minimum 6 month contract

Enquire here

The Shire’s Spotlight

Seven red jet planes flying in formation with colourful smoke trails against a blue sky. These are the iconic Red Arrows flying across the sky which are homed in Lincoln, Lincolnshire.

Businesses that just need help once every so often or feel like they need to add something extra to their package.

Red 1
Month Content Calendar

Red 2
1-day/half day Content Shoot

Red 3
10 Custom Canva Templates

Red 4
6 highlights and Story templates

Red 5
Additional 1-hour call

Red 6
Month Scheduling

Red 7
1-1 Social Media Coaching

Enquire here

The red arrows

Let’s Go!

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Let’s take the stress out of your social media together.
Pop the kettle on and let’s have a friendly chat about how I can help your business shine online.

No pressure, just possibilities.